Case Study

Local Market Growth Strategy & Micro-Campaign Architecture

Uber

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first-time user acquisition in local market

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higher engagement on local social assets

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cost per acquisition (CPA) in just 3 weeks

The Challenge

Entering a new local market is never just about ads — it’s about understanding behavior, habits, and local triggers. Uber needed a strategic approach to grow user acquisition in a specific city with measurable results.

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The Solution

Developed a localized strategy tailored to the market’s behavior and habits
Designed conversion funnels across key user segments
Built micro-campaigns across paid, organic, influencer and partnership channels
Introduced test-and-scale methodology to rapidly validate offers

The Results

+79% increase in first-time user acquisition
5× higher engagement on local social assets
CPA reduced by 38% within 3 weeks
Local awareness grew to top-of-mind status within 30 days

"We finally stopped throwing media spend at the wall — and started building something that works market by market."

— Development Director at Uber

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