Case Study

Strategic Rebranding & Franchise Consulting

Woman Insight

0

increase in conversion across franchise touchpoints

0

sales calls became shorter on average

0

more deals closed in the same time

The Challenge

Woman Insight needed a brand that could scale. The business was growing, but lacked a clear message, structured avatar profiles, and conversion-ready franchise packaging.

The Solution

Led a complete brand repositioning: strategy, messaging, tone
Developed detailed customer avatars and personalization flows
Consulted on franchise sales structure and optimized funnels
Rewrote key communication to align with emotional drivers

The Results

+62% increase in conversion across franchise touchpoints
Sales calls became 40% shorter on average
Franchise decks closed 3× more deals in the same time
The brand now speaks directly to its ideal customer — and it shows

"We finally look and sound like the business we've become. Prospects say 'I feel like you’re speaking directly to me' — and they buy."

— Anastasiya Tanasevych (СEO Woman Insight)

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