Case Study

Pre-Launch Brand Consulting, Content & Community Readiness

Dingle Family Café

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Expected footfall from Instagram & local buzz

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In Google Maps results before opening

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content & visuals delivered pre-launch

The Challenge

A new family-run café in Dingle is preparing for its grand opening. With no digital or physical presence yet, the goal was to create anticipation, tell the story, and build a local connection before the first cup is served.

The Solution

Consulted on positioning, customer experience and launch tactics
Created warm, authentic photo & video content for social and PR
Designed pre-launch content plan (Instagram, Google Maps, flyers)
Advised on community engagement, visibility and local listings
Helped align the future brand tone with the café’s family-first spirit

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The Results

Targeted soft launch in May 2025
Brand visuals and content ready pre-opening
Anticipated footfall: 80%+ from local Instagram awareness
Café poised to launch as a go-to local favorite

"We don’t just want people to eat here — we want them to feel at home. And now our story reflects that, even before we open."

— Conor Fitzpatrick

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