Case Study
G.Bar
Increase in Instagram story views week-over-week
RSVPs via lead forms in 10 days
Booked first weekend after opening
G.Bar was opening a new location and needed to turn that moment into momentum. The goal: create buzz before the launch, drive RSVPs to the opening event, and ensure the first days started with full bookings and strong brand energy — online and offline.
• Produced branded content: teaser videos, founder quotes, BTS from pre-launch setup
• Created short-form reels and photo sets for Instagram
• Launched Meta Ads campaign focused on local awareness & RSVP conversion
• Ran lead forms + event interest ads with lookalike audiences
• Integrated location pins and event reminders into Stories + Maps visibility
• Provided on-the-ground support for real-time stories and post-event recap
+370% increase in Instagram story views week-over-week
140+ RSVPs via lead forms in 10 days
CPA ↓ by 51% vs benchmark for beauty openings
100% booked first weekend after opening
